When marketing and music collide

Oh, the Snuggie.  “You want to keep warm when you’re feeling chilled, but you don’t want to raise your heating bill…” When I first saw the infomercial for this ridiculous (but ingenious) product last year, I marvelled at the cheeziness of it. But the Snuggie recently one-upped itself this year with the introduction of the Weezer line.

Rivers Cuomo modeling the Snuggie, tea in hand

In a recent segment All Things Considered, Rivers Cuomo said:

Well, like Weezer, Snuggies are just this weird, cool product that everyone seems to like. They’re really popular, and you can’t really figure out why. So we figured it’s a good match.


You can check out the official Weezer Snuggie infomercial here or watch Weezer performing (and clad in the Snuggie) on Letterman below:

What’s next? Maybe some N’Sync Orange Glow? Perhaps the Mates of State Magic Bullet?


1 Response to “When marketing and music collide”

  1. 1 Matt November 16, 2009 at 11:44 pm

    John Darnielle’s Do-It-Yourself Divorce Papers.

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"He considered music a liberating force: it liberated him from loneliness, introversion, the dust of the library; it opened the door of his body and allowed his soul to step out into the world to make friends."

- Milan Kundera's The Unbearable Lightness of Being


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